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STUDIO
BROOK
Thanks to a creative brief written by Gaz Battersby, Creative Director at Shift, myself and my team partner launched a marketing campaign for a new reusable deodorant that leaves our user feeling fresh and free from environmental pollution.
As part of this project, we produced full packaging prototypes and read-to-print labels, a social media campaign, web homepage design, and animated advertisements. We also produced a full set of Brand Guidelines which are featured below.
We designed our product around forward-thinking young people with busy, energetic lives. Sector analysis, competitor research, visual and colour psychology along with consumer and expert feedback was crucial to our development. All illustration was original artwork by Brook.
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Final Product Labels
The hand-drawn illustrations were developed by Brook in Procreate and Photoshop; these designs were used across all final mock-ups, social media and marketing products.
Complete Brand Guidelines
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